Hi, I'm Jacob. I'm a digital designer with more than 12 years of experience helping organizations create better online experiences. My background spans user experience, digital marketing, conversion optimization, and design systems, with a career spent working alongside marketers, developers, strategists, and business leaders to solve complex problems.
While design is my craft, I'm most energized by understanding how things work and finding ways to make them work better. Whether I'm improving a website, building a scalable template system, or refining a customer journey, I enjoy connecting creative thinking with measurable outcomes.
Outside of work, I'm a lifelong nerd with a healthy appreciation for strategy, creativity, and good storytelling. You'll often find me playing in Dungeons & Dragons campaigns, spending time with my dogs, or obsessing over the latest season of Survivor.
Many of my favorite hobbies revolve around solving problems, learning new things, and bringing people together—qualities that also shape how I approach design. Whether I'm building a fantasy world, planning a trip, or tackling a complex UX challenge, I'm usually looking for ways to create experiences that are thoughtful, engaging, and memorable.