CLIENT:
- The Ohio State University
APPLICATION:
- Paid Social (LinkedIn)
- Landing Page (Paid Search)
KEY FEATURES:
- New brand elements
- Advanced layout solutions
- Conversion-focused approach
- Audience segmentation
Our client at The Ohio State University approached us with an opportunity to refresh our materials based on a university-wide brand update. The brand was updated to include new fonts, photography guidelines, patterns, etc. for us to incorporate into our designs – and after several different interpretations, we agreed that the path forward was to communicate maturity and sophistication for this professional audience.
