SCANA Energy
Turning a new brand into a digital system built to scale.
SCANA's brand refresh created an opportunity to rethink more than the look of the website. I established the company's first digital design system, translating the new brand into reusable patterns that could bring consistency to both design and development.
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CFA Institute
Using personalization to turn assessment data into action.
A readiness assessment had the potential to do more than generate a score. I helped transform the experience into a more useful, personalized tool for helping candidates understand where they stood and what to do next.
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University of Toledo
Modernizing a 40,000-page university website under tight deadlines.
A massive digital ecosystem needed to become easier to navigate, easier to maintain, and better suited to how people actually use the web today. I helped bring structure and consistency to the experience through a mobile-first redesign.
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McGraw Hill
Designing the logic behind a more personalized digital experience.
How do you turn a complex set of recommendations into an experience that feels simple? I designed an assessment and scoring experience that connected educators with the resources most relevant to their teaching style.
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Ohio State Executive Programs
Helping professionals make sense of complex choices.
With multiple executive education programs competing for attention, the challenge wasn't simply presenting information—it was helping prospective students compare their options and find the right fit. I designed a more flexible digital experience around that decision-making process.
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Polystar
Turning accessibility findings into a roadmap for action.
An accessibility audit can generate a long list of technical issues. The challenge was turning those findings into something people could actually use—clear priorities, understandable recommendations, and a practical path toward improving the digital experience.
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Ohio State Executive Campaign
Adapting a university brand to connect with experienced business professionals.
See Project →The University of Toledo Email System
Transforming high-volume email production through reusable templates and better workflows.
See Project →Allied Universal Email Component Library
Designing a modular email system for faster, more consistent campaign execution.
See Project →Radian Campaign Concepts
Exploring multiple creative directions for a national mortgage insurance campaign.
See Project →Parsons Campaign Concepts
Creating campaign concepts that resonated with one of the world's leading design schools.
See Project →Apex Technical School Display Ads
Using motion selectively to improve communication within highly constrained ad formats.
See Project →Arkansas Lighting Landing Page
Helping customers find the right lighting solutions through focused landing page design.
See Project →Roberts Fine Jewelry Billboards
Communicating a premium retail brand through bold, memorable outdoor advertising.
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